British Broadcasting Cooperation journalist Salim Kikeke, teams up with other Tanzanian personalities to send messages to Beyoncé Knowles.

Through his social media account Salim Kikeke wrote;

– Dear Beyoncé I am a big admirer of your work. But- I’ve seen the artists that you chose to appear in your new album The Gift. As an East African and a Tanzanian I’m quite dismayed that none of the star studded line up, feature any artist from East Africa, or specifically Tanzania. The Lion King setting itself – the Pride Lands of Africa- is The Serengeti, which is in Tanzania. The phrase ‘Hakuna Matata’ is made up of Swahili words- Kiswahili is spoken in Tanzania and East Africa. Simba is a Swahili word, which means Lion. You’ve even included some Swahili words in -Spirit. However, when you said ‘authenticity and heart ‘ were important in this project I thought you’d make an effort. You just can’t get real vibes from the East of the continent by having artists from the West, no matter how wonderful they are. Tanzania & East Africa has plenty of brilliant musicians that would have brought out the authentic Swahili feel straight from the heart. CC @jonfavreau #AfricaIsNotACountry #Tanzania #EastAfrica #Serengeti #Swahili.

Salim Kikeke joins Fredrick Bundara and other Tanzanian to raise voice about Beyoncé’s coming movie as they all thought about Tanzanian musicians

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